Account Planners.jpg

ACCOUNT PLANNING

“Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his action so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.”​​

The Account Planner is the consumer’s advocate throughout the process of developing a campaign or promotion. They conduct consumer research and develop a brief to guide the creative team in constructing their advertisement. To do so, the planner must boil all important information about the consumer and product into a single important idea.

- Bill Bernbach

SWOOP | Student-Managed Advertising and PR Agency

  • Facebook
  • Twitter
  • Instagram
5cb78671a7c7755bf004c14b.png