SWOOP | Student-Managed Advertising and PR Agency

ART DIRECTION

“The best way to predict the future is to create it.”

- Peter Drucker

Art Directors are responsible for the visual execution of ad campaigns throughout a wide variety of media. They are intrinsically creative and should be well-versed in design, visual storytelling, strategy and necessary software such as Adobe Creative Suite. Art Directors are paired with copywriters to produce ads and promotional tools that fulfill the client’s goal.