New research from Epsilon® suggests that 80% of consumers are more like to make a purchase when brands offer personalized experiences.

This sickness based in China has a few cases in the United States and has become an issue in terms of xenophobia.

Have you ever related a celebrity with a brand? There are a lot of brands that use this technique and it is known as “Celebrity Endorsement.

For almost a decade, there has been great debate on how to pronounce JIF vs. GIF. JIF Peanut Butter recently partnered with Giphy, the creators of our belove...

Age is definitely beauty in regards to the moldy whopper campaign from Burger King. “The beauty of no artificial preservatives” is the new tag line following...

According to AdWeek, Jeep’s successful “Groundhog’s Day” Super Bowl ad almost didn’t air. While most Superbowl ads are planned and executed months in advance...

A couple days ago, the 54th annual Super Bowl happened, the biggest night of the year for advertising. One of the particular stars of the show was the Avocad...

From the iconic billboards of cows mischievously painting “eat more chikin” to Motel 6’s heartwarming “we’ll leave the light on for you”, The Richards Group ...

Way back in 90s, in a time of bleached blonde hair, butterfly clips, and AOL instant messenger times were different, advertising was different. Companies wan...

Brands will do quite a bit to garner attention, but they have to with the amount of information people consume on a daily basis. By analyzing consumer behavi...