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Feb 11
1 min

Amazon's Advertising Budget

In 2019, Jeff Bezos’ Amazon spent roughly $6.88 billion on advertising efforts. This number is almost triple other advertising budgets. C...

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Rumaisa Siddiqui

Feb 9
2 min

The Celebrity Bowl

It seems as though everyone was able to spot their favorite celebrity on this year's medley of Super Bowl commercials. From Micheal B. Jo...

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Austin Banzon

Feb 1
1 min

Walmart Reaches for the Sky

A year into the pandemic, people have adapted to how they go about purchasing groceries and other necessities. Food delivery, curbside pi...

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EJ Griffiths

Feb 1
1 min

Writing a Great Car Ad

Vehicles are arguably one of the most important parts of our daily lives. Therefore, car advertisements are some of the most common comme...

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Lupe Ontiveros

Jan 28
1 min

Cheetos - I'm Excited

The biggest advertising event of the year is right around the corner. As a person in the industry, I and many others drool over the tease...

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Melissa Osornio

Jan 28
1 min

Advertising with Memes

Parody social media accounts can be seen interacting with the majority of viral meme posts on platforms such as Twitter and Instagram. Th...

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No Super Bowl Commercials from Coke and Pepsi

Blake Boehle

Jan 21
1 min

No Super Bowl Commercials from Coke and Pepsi

Super Bowl advertisement regulars, Coca-Cola and Pepsi have opted out of airing a commercial this year. According to CNBC, Coca-Cola has ...

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Candace Smith

Jan 21
2 min

A Word from Mr. Potato-head

It’s widely known that COVID-19 has significantly affected the food industry and fast food sales. With more people staying home, preparin...

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Candace Smith

Nov 8, 2020
1 min

JUMP-IN! THE WATER’S GREAT

This past week Nike addition its latest campaign ads for the “You Can’t Stop Us” campaign. Wieden & Kennedy Amsterdam released the films ...

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Fear Not, there is Hope. For the Job Market Anyway.

Cass Harmon

Oct 25, 2020
2 min

Fear Not, there is Hope. For the Job Market Anyway.

As students approach their later years in college, we all begin to freak. How am I going to get a job in this pandemic? How do I apply wi...

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