Blog

Our SWOOP staff is highly motivated and passionate about advertising. Stay up to date with our opinions on what's happening in the advertising world with our blog.

Brittney Lucio

Apr 15, 20222 min

The New Looks Into Coachella

It is the start of summer festivals and Coachella is known to be one of the biggest. Brands are getting ready to start their...

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Julissa Murrell

Apr 8, 20221 min

Is Gen Z fed up with advertising?

An article by Neil Patel reveals that Gen Z social media users are experiencing advertising fatigue, with “49 percent saying it’s because...

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Heinz Ketchup and the Importance of Branding.

Reagan Hoelscher

Apr 1, 20222 min

Heinz Ketchup and the Importance of Branding.

In January 2021 Heinz Ketchup had a campaign asking their consumers to draw a bottle of ketchup. In this experiment, Heinz recruited...

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Xavier Hernandez

Apr 1, 20222 min

Why Advertising Sucks

Let's talk about why advertising sucks. Why are so many of our ads cookie cutter, safe projects just to get our clients logo in front of...

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Eric Hernandez

Mar 11, 20221 min

The Power of Advertising

Advertising is what keeps businesses going, it's what makes the businesses money, what makes these huge brands like Coca-Cola, Nike,...

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Erik Morales

Mar 11, 20222 min

“A Little Bit of Chicken Fried”

Advertising has become a normal interruption for consumers from ads in magazines between our articles to the ones on our many screens...

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