Blog | swoopagency

All Posts

Sep 12
3 min

What Local Businesses Have Tried to Do for Us During a Pandemic

2020 has been a year full of uncertainty. With nationwide closures and other shutdowns, it has been quite difficult for businesses to sel...

2 viewsWrite a comment

Brandon Murphy

Sep 7
2 min

Tips and Tricks for Creative Thinking

Creativity is an incredibly important skill to possess in the advertising world. Creativity isn’t just for creatives, every position in a...

2 viewsWrite a comment

Madora Jemison

Sep 7
1 min

How Advertising failed JCPenney’s

Social media in the last 5 months has become a major access platform for consumers. Even though, sporting events and concerts aren’t an o...

0 viewsWrite a comment

Jessica Matsumori

Sep 4
3 min

The Best Animal Crossing Brand Collabs

After almost six months since Animal Crossing New Horizons has come out, Nintendo has sold over 22 million copies worldwide, making New H...

1 viewWrite a comment

Advertising, Covid-19, and the 2020 Olympic Games - Jessica Matsumori

SWOOP

Apr 18
2 min

Advertising, Covid-19, and the 2020 Olympic Games - Jessica Matsumori

Amid the current crisis, advertisers and NBC Universal are hustling to reorganize and reschedule the more than $1.25 billion in ad spend ...

10 viewsWrite a comment

How Panera Bread Responds to Coronavirus Pandemic - Jasmin Vargas

SWOOP

Apr 14
1 min

How Panera Bread Responds to Coronavirus Pandemic - Jasmin Vargas

Advertising is an extremely fast paced environment and requires quick thinking in order to efficiently get a message across that includes...

7 viewsWrite a comment

Social Media Platforms Change Their Ad Policies During to COVID-19 - Courtney Istre

SWOOP

Apr 14
2 min

Social Media Platforms Change Their Ad Policies During to COVID-19 - Courtney Istre

Many social media websites are receiving an influx of traffic since people are spending time at home. With this, platforms are struggling...

4 viewsWrite a comment

SWOOP

Apr 8
2 min

Brand Responses to COVID-19 - Madeleine Huff

Remember back in high school when you were sitting at your desk flipping through the pages of your history textbook? You were probably th...

43 viewsWrite a comment

Functions of an Advertising Agency - Kyle Pearson

SWOOP

Apr 6
2 min

Functions of an Advertising Agency - Kyle Pearson

Advertising is all around us, we see it everywhere from billboards to videos on social media. With each advertisement being created to ap...

4 viewsWrite a comment

Let’s Get Personal (In Advertising) - Claire Griggs

SWOOP

Mar 30
1 min

Let’s Get Personal (In Advertising) - Claire Griggs

New research from Epsilon® suggests that 80% of consumers are more like to make a purchase when brands offer personalized experiences.

13 viewsWrite a comment

{"items":["5f6171cdf42c8f00177477ec","5f616d2767f77300175ece12","5f6170ab8285d7001735725c","5f61689a8afce2001804dd62","5e9a8d18c075590017e0e573","5e9a89ff9c914200172bc0a6","5e9a8be78d0c8a0017827375","5e8d1f4e6d9837001740c3cd","5e9a88da8d0c8a00178270b8","5e82013dbb5230001733d98c"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":940,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":16,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":false,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":-30,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"gallerySizeType":"px","gallerySizePx":940,"itemBorderColor":{"value":"rgba(204, 204, 204, 0.75)"},"galleryLayout":2,"modifiedGallerySize":true,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":1440,"scrollBase":0,"height":null}}

2 3 4 5