SWOOP | Student-Managed Advertising and PR Agency

November 14, 2019

Graduation is quickly approaching, and when I say quickly, I mean QUICKLY. With only a month left until I walk the stage, I find myself reminiscing on my journey at UNT.

In Fall 2016, I stepped onto the campus for the first time as a student. Having no idea what I wante...

November 11, 2019

Creating any kind of artwork for any client comes with a large risk of not getting paid and being expected to work for clout or work via bartering. Not in all cases is this a bad thing, in the case of bartering you are at least getting something physically tangible in...

November 7, 2019

In light of Kanye West’s new gospel album releasing a little over a week ago, I was hit with the question, “Does culture drive media?” In my personal opinion- HECK YES! Although it has not been proven, I am sure all churches across the country saw a rise in attendance....

October 30, 2019

Strategic public relations is used in many places in the field. It’s a great way to set a brand up for future success. Strategic PR includes four phases: research, planning, messaging and evaluation. With these steps, a brand can transform its total image.

What is strat...

October 25, 2019

Read the article linked and watch the video embedded to understand how product placement works, in a fun way. https://money.howstuffworks.com/product-placement.htm

Whenever I’m watching TV and movies, I often notice product placement and say to myself, “Do people actual...

October 23, 2019

So, you want to be an advertising professional? Of course, you do, I mean why else would you have chosen to major in it. The goal of this blog post isn't to scare you away from advertising or cause any anxiety for those getting ready to graduate. I simply want to share...

October 18, 2019

Dogs, especially puppies, are a popular trend that creates that emotional aww response. Owners post pictures of their dog or them with their dog. Some dogs even have their own social media pages. Overall, dogs are by your side through the happiest and saddest moments. 

...

October 16, 2019

Growing up I have always wanted to make a difference and leave a mark on this world. Most people feel comfortable in their own countries, speaking their native language and living their own culture. For me it was different, I have always felt the need to learn and grow...

October 14, 2019

Many may fear the introduction of AI (artificial intelligence) to fields such as marketing and public relations. The idea that a computer could potentially take your job is threatening to many people. However, AI would not only enhance communication, it would do it at...

October 11, 2019

Making connections to get your foot in the door is an important booster in the advertising industry, aside from a great resume. As students can easily make connections with each other at school, they may struggle to make connections with seasoned professionals in the i...

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