“Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.”
- Leo Burnett
Copywriters are the creative writers behind magazine ads, billboards, commercials and many more promotional tools - even coupons. The writers work in collaboration with the art director to create original content that serves to promote a product or service to achieve the client's goal. Copywriters need to be experts in the rules of grammar, punctuation and spelling in order to properly proofread all work the agency produces.