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  • Hannah Vitello

Digital vs Traditional


The world of advertising is an ever-growing process of ingenuity and crafty skills. And now, in 2018, advertising has developed even more new ways to deliver content to the world with digital advertising. This raises quite a few questions, and one most importantly - is traditional or digital advertising better?

Most would probably answer, “depends on the product and the client.” But let’s really take a look at it. Traditional advertising will always get attention - a magazine ad has something to say about art and style, a television commercial will captivate an audience for at least 30 seconds, and a radio ad can paint mental pictures. However, digital is much cheaper, and has the ability to track views and target a specific audience; it’s effectiveness is undeniable.


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SWOOP | Student-Managed Advertising and PR Agency

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