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  • Abigail Wright

Advertising’s Biggest Day of the Year

In honor of Super Bowl weekend, I have decided to dedicate this blog post to the biggest day in advertising. Isn’t it crazy that a 30-second Super Bowl advertising costs approximately $5.1 million? Not to mention that many companies will run multiple 30-second advertisements throughout the duration of the game. Do you think that these companies are getting their money's worth out of these commercials?

I have compiled a list of past commercials that I personally have found to be the best, the worst, and new advertisers you can expect this year.

Top 5 favorite Super Bowl Commercials:

  1. 2015 Budweiser: “Lost Dog”

  2. 2018 Amazon Alexa: “Alexa Loses Her Voice”

  3. 1979 Coca Cola: “Mean” Joe Greene, “Hey Kid, Catch!”

  4. 2010 Doritos: “Keep Yo Hands off my Momma”

  5. 2011 Volkswagen: “Darth Vader”

Top 5 least favorite Super Bowl Commercials:

  1. 2013 GoDaddy: “Perfect Match”

  2. 2015 Mountain Dew: “Puppy Baby Monkey”

  3. 2011 Groupon: “Tibet”

  4. 2018 Diet Coke Twisted Mango: “Groove”

  5. 2003 Bud Light: “Worst Nightmare”

New advertisers to look forward to this year:

  1. Bubly, PepsiCo’s sparkling water brand

  2. Bumble, the dating app

  3. Expensify, financial app

  4. SimpliSafe, home security

We’d love to hear from you!

What are some Super Bowl commercials that have stood out to you the most over the years? Tweet @SWOOPagency with what you’ve found to be the most memorable Super Bowl commercial and why that one has stood out to you the most.

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