SWOOP | Student-Managed Advertising and PR Agency

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  • Sarah Torok

Success Is In Research


An article I found, titled “Great Men In Advertising” influenced me to write this blog post. Check out the short article to fully understand my thoughts on this topic. https://www.thebalancecareers.com/great-people-in-advertising-38928

I want to be a great advertiser, the best of the best; an advertiser that people are going to talk about years and years from now. Will that happen? Maybe not. But who knows, it’s worth a shot. I might not be the next David Ogilvy or George Lois, but I’ll be the next Sarah Torok.

The first two years of college made me question my decision about getting into advertising because I felt like I wasn’t as creative or as confident as other people in my classes. I learned not to compare myself to others, to work hard, and to act confidently because that is what will help me be successful and get where I want.

Learning about past advertisers and seeing where they came from and what they made of themselves is motivating and inspiring. If they can do it, why can’t I? Reading life stories of advertisers and noticing that they all started as ordinary people with dreams and aspirations helped me want to keep doing what I am doing.

The possibility of not being able to get a job after I graduate scares me. Luckily, I still have a year to figure all of that out. Not giving up or not getting discouraged if I don’t find a job right out of college is a small challenge that can be surpassed. I am aware that I need to work hard to achieve my dreams, and that’s exactly what I plan to do.


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