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  • Emily Hubbard

Spotify Bubble: Redefining B2B

Last week, Spotify released their new B2B campaign, "All Ears on You," delivered by FCB New York. With the focus on small and medium-sized businesses, Spotify lures those who wouldn't have thought about using them for advertising. Joy Crookes' song, Feet Don't Fail Me Now, accompanied by visuals of people in their little bubble, demonstrates the immersive experience Spotify creates for their audiences.

This ad doesn't even feel like a traditional B2B ad. B2B advertising has shifted from boring and rational to engaging, and most importantly, entertaining.

Advertising and podcasts lag behind other digital advertising.

With Spotify focusing on these parts of advertising that should be generating more growth, they are in the leadership position to gain the lion's share of podcast rebound revenues, which are forecasted to top $2 billion by 2023.

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