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  • Eric Hernandez

The Power of Advertising

Advertising is what keeps businesses going, it's what makes the businesses money, what makes these huge brands like Coca-Cola, Nike, Doritos, Nissan, and so many more. In other terms, “Advertising is one of the main gears in the machinery of a huge economy.” (Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising) Without advertising, no sales would be happening, the economy would be shattered and we would be living in even more difficult times. Previously, the Super Bowl LVI brought out a variety of commercials from huge brands mentioned above. The Super Bowl has millions of viewers every year, hence why all these big brands and businesses want their spot during those commercials. They want to reach a bigger clientele and hope to increase sales with the concepts that they finalized for the consumers on this specific day. These brands are willing to pay millions for just a minute slot on the big screen during this eventous day. For example, Coinbase was one of the select few that got a slot and presented a one minute video of a QR code bouncing around the screen, basically screaming at the consumer to scan the QR code. Very simple, but personally, it was very effective. Without Advertising, businesses would be in deep in the trenches salvaging whatever they could find, but thanks to the main gears in the machinery of a huge economy, businesses will be able to sell their products and expand their clientele.

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