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  • EJ Griffiths

Writing a Great Car Ad

Vehicles are arguably one of the most important parts of our daily lives. Therefore, car advertisements are some of the most common commercials on television. Since there will always be a big market of people looking to buy a new car, it is important to note the steps that need to be taken to ensure the car commercial is successful. Here are the top two things that come to mind:

1. Show, Don’t Tell

In Stephen King’s semi-autobiographical novel On Writing, King explains that great writers are separated from good writers because they show how the moon reflects off of a window rather than simply describe it. In the context of a car commercial, it would be wise to show how fast or smooth the car is, instead of having the narrator describe it. Descriptive rhetoric should be the creative sidekick when it comes to commercials. The visual aspect of television ads requires agencies capture their target market in a more visual manner. When it comes to something as important as a car, people want to see what it can do more than anything.

2. Use the Environment

Just like Batman uses the surrounding environment to the Batmobile’s advantage, the same applies to any car ad. Show the car shining in the environment it was created for. If the car in question is a Dodge Ram truck, show it hauling accessories in its bed. If it is a Jeep ad, pull your audience in by showing how much it is intended for mudding. Shots like these are basically the backup points that support why the current car on T.V. is the perfect thing the audience needs.

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