SWOOP | Student-Managed Advertising and PR Agency

PUBLIC RELATIONS

“We’re so busy measuring public opinion, we forgot we can mold it. We are so busy listening to statistics that we forget we can create them.”

- Bill Bernbach

The overarching goal of Public Relations (PR) is to keep the public’s sentiment toward their client positive. PR specialists write and distribute press releases, plan events and talk with the media to keep consumers informed about the company’s operations and any relevant news.