SWOOP | Student-Managed Advertising and PR Agency

Three Tips for Account Executives.

June 4, 2017

Atlas, the Greek titan, was forced to carry the heavens on his shoulders after the Gods defeated the Titans. At times, it may feel like you’re carrying the fate of many accounts on your shoulders. But you have an amazing team to help carry some of the weight.



There’s nothing more fulfilling in your professional life than all members of your team working like a well-oiled machine. Your team is important. Get to know them, rely on them and know that you’re not in it alone.



Disorganization is a slippery slope, so start preparing now. Write everything down. You never know when the smallest thing could come in handy. Details are important so be meticulous.



When frustration and nerves hit you, step away, take a breath, and come back better than ever. Your mental health is important; don’t disregard it.


The Ad industry is never easy. But nothing worth doing ever comes easily. With a bit of tenacity and help from your team you can build an amazing career in a great industry.

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