"The first rule of social media is that everything changes all the time. What won't change is the community's desire to network."
- Kami Huyse
Social media managers are experts on all social media platforms. They are in charge of integrating campaigns to fit social media and monitoring all activity on said media. The success of their social media campaigns are measured by analytics, engagement, shares, followers and many more parameters. To be successful, SM managers must stay up-to-date with current trends across platforms to keep their client relevant in the eyes of the consumer.