What is SWOOP?
Students Working On Our Profession, or SWOOP, is a student-run ad agency founded at the University of North Texas by Dr. Sheri Broyles and Bill Ford. We hire students on a semester-long basis to do real work for real clients for real money. The money received from our clients goes directly toward scholarships and awards for students.
SWOOPers, as we are commonly referred to, learn various aspects of the advertising and public relations industries. SWOOP provides hands-on training in the field with clients inside the university and out. Though the program is monitored by the director, Larry Powell, the students run the day-to-day operations and handle client relations.
For eleven years, SWOOP has given students the opportunity to gain experience handling clients, meeting deadlines, and solving problems in a fast-paced, educational setting. The lessons learned in SWOOP simply cannot be taught in a normal classroom environment.
Aiden Ownby - Videographer
Sidney Lobel - Vice President, Art Director & AE
Cal Hamilton - Web/Digital Designer
Kayla Callen - Copywriter
Nicole Moreland - Social Media
Jessica Murdock - AE & Account Planner
Reagan Hoelscher - President & Art Director
Robin Dillon - Copywriting
Natasha Nillaret - Copywriting
Eric Hernandez - Web/Digital Designer
Dylan Smith - Art Director
Arianna Xavier - Copywriting
Liah Collins - Media
Conor Trapani - AE
Nicole Salas - Account Planner
Karl Masamba - Web/ Digital Designer
Meet Our Founders
Our Founders SWOOP began as a dream and then turned into reality all thanks to the faculty of the Mayborn School of Journalism. Championed by Dr. Sheri Broyles, SWOOP opened in August 2011 with 17 charter members, a newly hired director, and no name.
With the UNT eagle in mind, the nameless agency became SWOOP and thanks to one of our fellow SWOOPer alumnus, Matt Jordan, SWOOP now stands for “Students Working On Our Profession.”
That newly hired director is our very own Bill Ford, an Art Director with a plethora of experience in the Advertising world. He took SWOOP and ran with it, focusing on the logistics, executing ideas and grooming students for their positions. Before too long, word got out and UNT Admissions approached us to revamp their Preview Day booklet. Work with the Denton County Transportation Authority followed shortly after and the rest is history.
Remembering Dr. B
Sheri grew up in Chillicothe, Missouri, the daughter of a farmer. One of the principals at the Dallas ad agency where she would later work said she had that great Midwestern work ethic. The other principal jokingly said she was too honest to be in advertising. Both qualities were ingrained in her personality from forever.
Growing up in Missouri took Sheri to Mizzou and one of the top journalism schools in the country (after getting a performance degree in percussion and deciding that she didn’t want to perform for a living). It was the J-school that made her a student of writing. Made her love words. Made her realize how precise words can be. Her love for writing and music came together in her first job out of college doing advertising, PR and marketing for a symphony orchestra. It also brought her to Texas.
From the symphony, she went to a Dallas ad agency and learned how much fun the ad biz can be. Sheri’s philosophy is never work for a living. Rather, do something you love (and if you love it, you’ll do it well) with people you like. Then it isn’t work. She then began working as a professor of advertising at North Texas, teaching classes she loves. She also says teaching college students is the secret to the fountain of youth. Her belief: Being around college students keeps me thinking young