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Corona Takes on Cannes - Alex Clendenen

With the Corona pandemic at large, most events and gatherings are being cancelled. This leaves no exception as the Cannes Lions International Festival of Creativity is being postponed. The festival was originally scheduled for June 22 to the 26, however now it is planned for October 26-30. If you are unfamiliar with this event it is collectively the largest global gathering of advertising and creatives in the industry. During this event awards are given out, the Cannes Lion award is a prestigious award that represents expansion in the global digital platform. As the event postponement is announced many industry leaders are left with many questions surrounding the future date of the event. Although passes, sponsorships and arrangements will continue to the new date, this movement will create congestion as other industry giants host their events in the month of October as well. One of the conferences is the “Masters of Marketing” which according to CNBC “...typically highly attended by brands’ top marketers” These questions raised are how smoothly will this event be run with its postponement but the most important question is: Will the infamous Coronavirus be over and dealt with by the new event date? With questions and concerns over congestion, there is some good news to come out of all this. Cannes has decided to extend the eligibility deadline to allow more entries which will allow for not only greater competition but showcase more creativity.


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SWOOP | Student-Managed Advertising and PR Agency

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